Louisiana Entertainment
Louisiana Entertainment Site
Elevating the unique culture of Louisiana's entertainment industry
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PROBLEM
In 2021, the entertainment industry generated $366 million in total expenditures in Louisiana. But the website at the hub of this bustling commerce struggled to support the unique needs of its sectors or reflect the vibrancy of entertainment in Louisiana.
The new LouisianaEntertainment.gov was tasked with serving the functional needs across film, music, live event, and software sectors while serving the unique experience that only Louisiana can provide.
APPROACH
Dynamic UX, immersive multimedia, and intuitive resource navigation. Based on a new brand direction, we reimagined Louisiana Entertainment’s website, elevating the brand and engaging an evolving audience. This dynamic website offers a persona-driven user experience. Upon entry, users self-identify to receive tailored content throughout the site.
Interactive tools allow producers to make informed decisions about Louisiana's entertainment environment from afar.
Simply put, Louisiana has built a creative business climate no other state can match.
Creativity, Louisiana's most abundant natural resource
The new website exudes the unique "laissez les bons temps roulez" spirit while overcoming infrastructure misconceptions and getting down to the economic business that matters. Creative business is good in Louisiana.
And in case you were wondering—no, crews do not need alligator safety training to film in Louisiana. (Yes, this was a real audience concern…)
Incentives
1st
Louisiana was the first state to offer film industry incentives, beginning in 2002
Jobs
10,000
Number of supported jobs in the LA entertainment industry in 2020
Sales
$813mm
Industry sales to Louisiana businesses in 2020
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