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PROBLEM

It's no secret that our healthcare system is complicated and confusing. Amid today’s maze of uncertainty, the priorities of patients get ignored. We are past due for a new economic vision that places patients at the center of healthcare. Enter Ancore - a company that exists to improve care for patients by helping providers humanize data insights and chart a human-centered path forward.

When we met Ancore, the team was passionate about their mission and vision, but unclear on how to articulate their message to the world.  Amidst an already convoluted healthcare landscape, how could Ancore pierce the noise and start a new conversation with those who need it?

APPROACH

Position Ancore as the bridge between healthcare systems and patients.

Ancore realized that the healthcare category struggles to innovate and improve, not because they lack the desire to do so, but because they don’t have time to be curious. Innovation falls to the wayside as companies spend their time navigating an ever-changing, opaque industry rather than digging into data to better understand how to serve patients. Ancore fills an important need in healthcare, taking a seat at the table with organizations who need clarity in order to recenter their efforts around patients. We partnered with Ancore to help them clarify their message and position the company as the voice of the patient, helping companies clarify and understand their relationship to real people, not abstract data.

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A refreshed identity that reinforces the mission & vision.

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