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PROBLEM

60% of executives don’t trust the data they work with. 78% of executives struggle to make data-driven decisions.

Talend is pioneering the field of data health in pursuit of their mission to make data useful for all organizations. As Talend’s brand agency, we worked with them to set the brand apart as the first data company positioned as a strategic business partner, changing the data paradigm that so many accept.

APPROACH

Enter Cosmo, Chief Destiny Officer. Personifying the uncertain reality of decision making and introducing a better way—Talend.

We worked alongside the Talend team to develop a breakthrough integrated campaign that shows making decisions with bad data isn't much better than relying on tarot cards or a Magic 8 Ball for all your business decisions.

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