To engage visitors, we asked them what they usually spend on beverages each day through an interactive calculator, which showed them how many years of water they could supply to a family in Rwanda.
Every participant gets a personal page when they sign up. We built a mobile-friendly app dashboard that includes messaging, invitations, events, and freebies. Progress bars make it easy to keep tabs on successes.
We created a real-time leadership board that allows teams to compete for the top spot, encouraging healthy competition and aggressive fundraising.