In decades past, USS KIDD’s decks were filled with nostalgic veterans of a now-declining generation, families and schoolchildren, and local history buffs. Funding shortages in recent years meant the museum’s website had been left in the hands of well-meaning, scrappy volunteers. While appreciated, the website proved difficult to update, diminished credibility, and failed to provide an adequate platform for the museum’s staff to highlight their work.
ThreeSixtyEight partnered with the museum’s staff to build a website that honors USS KIDD’s history while ushering the museum into a successful future. The updated website serves as the museum’s foundation for shifting public perception, increasing credibility, and facilitating revenue generation. To do this, we focused on educating, informing, and exciting potential visitors across several distinct audience groups.
From an exciting new aesthetic reminiscent of KIDD’s heyday to a virtual tour that opens KIDD’s lower decks to accessible exploration, the new USS KIDD website stands as a testament to its magic with an intentional mix of nostalgia and modernity. This website won a Gold Addy for Interface and Navigation.
Educators and their students make up a large portion of the museum’s traffic. A dedicated area of the site now easily facilitates group tours and classroom resources.
Museum operations were modernized with the introduction of online ticket sales, donations, gift shop purchases, and volunteer applications. Visitors can now find everything they need with the Plan a Visit hub.
Simply put, USS KIDD was one of my favorite projects to work on here at TSE. It’s easy to do our best work when we have the privilege of collaborating with a passionate team on a great topic.
The USS Kidd team was a dream to work with! They were so knowledgeable about the ship's history and made the experience of working on the website that much easier. It was an honor to help create the new website for such a historic landmark in Baton Rouge.