Leading The Pet Food Market Comes Naturally

CLIENT Wellness Natural Pet Food
SCOPE Creative / Video & Motion / Digital Advertising / Campaign Planning / Strategy / Content Creation

Wellness Natural Pet Food has led the natural pet food movement for decades, owning space in retailers like Chewy.com, Petsmart, and Petco. For those who see their pets as loved ones, Wellness is a household name. Since 2015 we have worked with Wellness to drive brand growth through engaging creative, innovative strategies, and integrated campaigns.

THE CHALLENGE

In 1997, nutritionists, veterinarians, and food scientists created Wellness Natural Pet Food to offer a product that would lead the industry in naturally-sourced ingredients. The goal: ensuring the health and happiness for pets and pet parents alike. Since the inception of the brand, numerous competitors have entered the natural pet food market–crowding shelves and consumer product considerations. Wellness engaged ThreeSixtyEight to deliver creative that would stand out from competition in a predominantly digital marketing strategy.

THE SOLUTION

Acting as an extension of their marketing department, we solidified our role as an innovation-led creative partner. From piloting new pieces of creative with the 2016 launch of YouTube bumper ads to the 2017 use of Instagram story ads. We’ve worked to find unique methods of engagement with new and existing customers, building empathy and overall brand awareness.

Social content that makes you stop and think…
maybe even eat.

Instagram Story Influencer Campaign

Utilizing Instagram Story’s growing popularity, we partnered with established Wellness influencers to give users a glimpse into their daily lives with a campaign designed exclusively for the engagement-driven format. 

Introducing YouTube Bumpers

In 2017,  YouTube launched their bumpers ad unit with one goal in mind–engage consumers with only 6 seconds worth of content. ThreeSixtyEight developed a series of bumpers varying from purely promotional to downright funny to reach even the most impatient viewer with branded content. 

Hulu and VOD spots were created for placement in major metro markets. In these spots, we emphasized the beautiful relationship between the pet parent and their furry loved ones.

Strategic concepts and clean design stand the test of time in a competitive national market. Brands that focus on visual platforms like Instagram need partners that consistently develop beautiful content that converts.