Unilever is a global conglomerate, so shifting their positioning requires complex strategies founded in fundamental brand truths. The TSE team started at the core of the brand, then laid out an approach that would articulate the most relevant messages across a wide array of websites.
We initially focused on aligning with Unilever as a brand, and determining what messaging and content would be most relevant to a younger audience. We then developed creative briefs that informed the creative production nationally. As Unilever’s creative partner, we participated in weekly oversight calls, research deep dives, production meetings, and strategy sessions. All of this work yielded a rollout of more than 10 new websites across the Unilever recruitment brand, and a fully interactive Unigame contest for college students.
Unigame provides college students with the change to compete for internships and travel. We reimagined the experience of participating in Unigame and redesigned an interface to match, creating a more inviting space for Unilever employs to gamify their career and engage with their mission.
Unilever challenged us to represent their expansive family of brands online. We created interactive carousels that aligned the brands with their associated career opportunities.
To engage college students, our work reached beyond the digital world and into physical exhibits that toured college campuses across North America. Our team worked with Unilever to concept interactive and create concepts for in-person recruitment.
"Working with so many landing pages created a unique challenge. The pages had to cater to a wide range of demographics while still looking cohesive and staying true to the Unilever brand. Because of this, I was pushed to experiment with new and unique user interactions that gave the brand experience new life.”
"I really enjoyed the challenge of creating web pages that were often utilized in physical spaces, from trade shows to job fairs. This presented some unique challenges that led us to interactive concepts that we normally wouldn't build."