A scalable, module-based site allows Rakuten’s marketing team to build major pages in the future as they enhance and build products.
While working through the website process, our team uncovered a unique messaging opportunity — the Quality Time Returned metric. This new brand differentiator helps prospects better understand that the ultimate benefit of Rakuten Ready’s platform is time saved for their customers.
We created detailed product overview videos for each of Rakuten Ready’s major products — ARRIVE and CONNECT. The videos feature the benefits of the products for both interested businesses (Rakuten Ready’s primary audience) and their customers.
Leveraging our presentation service line, Big Fish Presentations, we built multiple sets of B2B oriented presentation materials, including a pitch presentation for the sales team to use in pitches and conference presentations for the leadership team to use at thought-leadership events.
A complicated rebrand is always a challenge, but our team and the Rakuten Ready team worked together to find the best ways to build a lasting and innovative brand.
Telling the story of human impact while simplifying complex technology is always a challenge. For Rakuten Ready, I enjoyed weaving those storylines together in a way that builds empathy, trust, and credibility.
Visually communicating the story behind a new, pioneering brand was a unique challenge that we were ready to take on. We had to ensure that this new brand would resonate with a variety of users. Our approach was to use motion and custom interactions throughout the brand to delight the user along their journey. We used a clean interface to add a layer of sophistication and clarity to an otherwise intricate story.
With any rebrand and website build, clear communication and alignment on goals is a top priority. We established a very close and open line of communication with the Rakuten Ready team through weekly calls and Slack channels. This allowed us to build a close relationship with the Rakuten Ready team and lent itself to the success of the project.