customer experience will overtake price and product as the key brand differentiator.
of millennials prefer experiences over material items.
people prefer an in-person brand experience to one that’s online.
Using a two-minute AR experience, we provided a new way to communicate Ochsner’s Virtual Visits program. Launching with a real physician and simulating an experience of the virtual appointment, we immerse the user into a new service line. We also feature the Ochsner Anywhere Care Health Kit, created by TytoCare and FDA Cleared during our project cycle. It allows the patient to conduct an accurate physical exam from the comfort of their home and send the readings instantly to their provider.
Our space includes a one-of-a-kind, 9-foot, triple-sided convex touchscreen OLED tower. When we say one of a kind, we mean the first iteration of this use-case in the world. The tower hosts an immersive 3D human body, educational videos exploring innovation at Ochsner, a virtual vending machine interface, and a health and wellness trivia game.
Capitalizing on the brand’s exclusive corporate sponsorship, 3D hologram technology adds visual appeal with a custom model of a New Orleans Saints athlete running, jumping, and celebrating victory. This unique hologram technology, highly limited in the US, is one of the only use cases in the world of a fully functional, double-sided hologram experience.
Within only months of launch, the Innovation Hub garnered unprecedented engagement.