CenturyLink: When Telecom Goes Tech
Big companies often move slow, so we were brought in to move fast. Amidst a matrix of web pages scattered across the internet, we worked to bring focus to the brand by unifying the visuals and messages. We rolled out modern, mobile web layouts while elevating the messaging to speak to a new generation of customers and recruits.
CONNECTING YOU TO WHAT MATTERS
Coupled with dozens of new landing pages, we produced engaging video content that would begin shifting the narrative around the brand and create a cohesive web experience.
Since their origin as a 75-customer phone company, CenturyLink has always existed to connect people. We shifted the public focus from “what is CenturyLink” to “who is CenturyLink,” by highlighting the people who make up the organization and telling stories worth sharing in a sharing economy.
Engaging content delivered across all phases of the user journey.
Targeted Landers
We designed landing pages tailored to every audience segment so that CenturyLink could speak directly to each candidate and provide the content that they care about most. Technically, these landing pages provide critical analytics for future decision making.
Branded Iconography
Our design team hand-illustrated icons that gave life and personality to the brand message.
ANIMATED MOTION GRAPHICS
We told CenturyLink’s story using animated video content that was scripted, storyboarded and produced in our studio. The videos were distributed nationally across digital networks.
Custom Artwork
We illustrated lively characters and scenes to capture CenturyLink’s approachability. To attract younger, creative minds we developed a style that was an intentional departure from the traditional corporate look and feel that the world had grown used to.
“Passion, personality, and experience distinguishes ThreeSixtyEight. It doesn’t feel like I’m working with a vendor. We have the type of relationship that’s professional, but we’ve made friendships and also truly enjoy working with them.”
– KELSEA MCCRARY | CENTURYLINK
Final Thoughts
“Working with so many landing pages created a unique challenge. The pages had to cater to a wide range of demographics while still looking cohesive and staying true to the CenturyLink brand. Because of this, I was pushed to experiment with new and unique user interactions that gave the brand experience new life.”
“It was critical to nail the user experience and content hierarchy for each individual page because we were speaking to such a diverse set of users. Once we got that down, the project came to life.”
