We designed landing pages tailored to every audience segment so that CenturyLink could speak directly to each candidate and provide the content that they care about most. Technically, these landing pages provide critical analytics for future decision making
Our design team hand-illustrated icons that gave life and personality to the brand message.
We told CenturyLink’s story using animated video content that was scripted, storyboarded and produced in our studio. The videos were distributed nationally across digital networks.
We illustrated lively characters and scenes to capture CenturyLink’s approachability. To attract younger, creative minds we developed a style that was an intentional departure from the traditional corporate look and feel that the world had grown used to.
“Working with so many landing pages created a unique challenge. The pages had to cater to a wide range of demographics while still looking cohesive and staying true to the CenturyLink brand. Because of this, I was pushed to experiment with new and unique user interactions that gave the brand experience new life.”
“It was critical to nail the user experience and content hierarchy for each individual page because we were speaking to such a diverse set of users. Once we got that down, the project came to life.”