We delivered a flexible design system that utilizes a dynamic series of modules that empower Tidelands’ writers to craft beautifully engaging posts in an array of formats. We leaned away from traditional long-form text blocks and incorporated photography and complementary visual elements to engage readers.
Using live stats for each article, we guide users to the “viral” content. We encourage engagement by providing straightforward methods for sharing content directly from each article.
With such a broad range of topics, users expect to quickly sort through the content library to find the articles they prefer. We created a robust search and filtering mechanism to ensure ease of use when diving down into the topics most interesting to the reader.