We're challenging common thinking through free virtual think tanks.

Our webinar series highlights The Uncommon Ones – restless individuals that challenge common thinking, ask tough questions, and redefine what success means in their industry. Our guests cut the philosophical B.S. and give you tactical advice and immediate to-do’s that make a difference in your business or professional life.

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How to Build an Uncommon Brand

About this Topic:

The playbook of brand has been rewritten. We remember the age where companies didn’t want to take a stance as they were afraid of losing customers, reputation, and talent. Today’s consumers want to connect with a company that identifies with their values and integrates them into a community vs. being a nameless face in a crowd. It’s a tough demand, but we call those that navigate it well “The Uncommon Ones” as they’re the ones rewriting the playbook that everyone is looking to play by. Listen in as CEO of ThreeSixtyEight Kenny Nguyen breaks down the characteristics of “Uncommon Ones” and discusses how you can begin auditing behaviors that live or don’t live with your values.

Catch Up On Previous Topics

Digital Experiences: How An Uncommon Microsite Can Multiply Your Customer Engagement

About this Topic:

This session covers:

    • Leveraging uncommon microsites to connect with your audience.
    • Making microsites stand out from traditional organization-focused websites.
    • Real-world examples.

Digital Campfires: A New Framework for Building Intimacy With Your Audience

About this Topic:

This session covers:

  • Digital campfires.
  • Brand, organization, or platform’s long-term survival.
  • How to leverage a 3-step digital campfire formula.

Remote Leadership Panel: Creating Connection Among Remote Teams

About this Topic:

This session covers:

  • Future of post-pandemic work.
  • Stories of remote work experiences
  • How organizations are steering their cultures forward.

Measuring Creativity: How Your Organization Can Measure Creative Ideas

Ft. Adam Morgan, Executive Creative Director, Adobe

This session covers:

  • Measuring creativity correctly.
  • A new data-driven creativity model.
  • A simple formula to better engage audiences.

Storytelling with Impact: How to Change Attitudes and Behavior with Cheryl Houser

Ft. Cheryl Houser, Founder & CEO of Creative Breed

This session covers:

  • Making people fall in love with your storytelling.
  • Griping and holding their attention.
  • Mobilizing groups to take positive action.

Anti-Racist Leadership: How to Reconcile Racism with Adrian Parker

Ft. Adrian Parker, Vice President of Marketing at Patron Tequila, UNFOLLOW podcast host.

This session covers:

  • How to uncover your/your brand’s true stance on racism.
  • How to identify the five most common responses to racism and recenter on being anti-racist.
  • Available tools, activities, and resources to better unite teams around race.

Human Leadership: How Great Leaders Spark Momentum to Move Their Organizations

Ft. Kristin Bloomquist, Leadership Coach

This session covers:

  • Defining the 3 P’s of what makes a great human leader, and how that translates to creating momentum.
  • Explaining how to use your EQ to connect with the people you lead effectively.
  • Discussing how to build development structures within your organization to help groom future talent.

Creators in the Time of Coronavirus

Ft. Jessica Carson, Author of Wired This Way & Director of Innovation, American Psychological Association

This session covers:

  • Learning the historical context of creators in times of crisis, sickness, and isolation.
  • Exploring how one can refocus and balance your new time further for creative breakthroughs.

The Three P’s of Successful Brands

Ft. Kenny Nguyen, CEO/Co-Founder of ThreeSixtyEight, Jeremy Beyt, CSO/Co-Founder of ThreeSixtyEight, and Gus Murillo, COO/Co-Founder of ThreeSixtyEight

This session covers:

  • Building a company marketing scorecard that reflects authenticity within a brand.
  • Learning how to make customers, fans, and people into heroes.
  • Discovering what characteristics make uncommon companies using ThreeSixtyEight’s Three P’s Framework.

Leading on LinkedIn

Ft. Betsy Hindman, founder of Hindman Company

This session covers:

  • Best and worst examples of how leaders are living their company’s purpose via LinkedIn during the COVID-19 crisis.
  • Frameworks on how to maximize posts to appeal to the latest LinkedIn algorithm.
  • Best tactics in improving your profile and content to serve audiences better.

Challenging Convictions: How to Build an Innovation Mindset

Ft. Fred Schonenberg, Founder of Venturefuel

This session covers:

  • Ways to best diagnose gaps within a company that is ripe for innovation.
  • How to properly assess internal vs. external resources to tackle challenging and complex problems.
  • Creative ways to quickly pool new perspective and insight into a company.

Brand, Purpose, Growth: How Marketing Leaders Must Measure What Matters

Ft. Mayur Gupta, former Chief Marketing Officer of Freshly

This session covers:

  • How marketers can build systems within organizations that successfully grow their user bases, value, and brand.
  • The critical differences between brand marketing and overall brand experience.
  • Frameworks that can help turn your marketing organization from non-measurable to measurable.

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