Healthcare marketing is broken. Consumers want to make informed health decisions, and they’re demanding better information and more transparency from this industry. We used bleeding-edge technology to plant Ochsner in the middle of New Orleans’ most trafficked mall. Instead of cliched medical messaging, we fabricated first-ever interactive technologies, games, and experiences that invited shoppers to have fun while learning about their health and wellness. In the first month, Ochsner engaged thousands of people in 1-to-1 conversations about their health, redefining what it means to connect with consumers as a healthcare system.
The Grove represents a $100M investment in the Baton Rouge community. ThreeSixtyEight helped Ochsner tease and tell the story of this innovative healthcare complex in the months before and after its launch through an integrated portfolio of media. We dove into market research to better understand the community’s perception of the brand and gave the community a platform to speak and be heard, showing that Ochsner is listening, and most importantly, acting to make health better for the local area.
Tidelands Health serves as the largest and fastest growing healthcare provider for South Carolina’s coastal region. For the past five years, ThreeSixtyEight has acted as the sole creative agency on the brand’s roster. Working alongside their award-winning internal marketing team, we collaborate to build engaging creative and unique digital products to engage the Tidelands community.
In 2015, an internal rebranding initiative unified all 30+ locations of Georgetown and Waccamaw Hospitals under one system-wide brand – Tidelands Health. ThreeSixtyEight assisted the team throughout the first years of the new brand with a series of films announcing the change to internal and external audiences and telling the brand story of the Tidelands System.
In 2017, we helped their team communicate the refreshed mission and vision guiding the unified Tidelands Health System. The Better Health Begins Here microsite engaged the community members to share their perspective on what better health means. Top contributors’ thoughts were shared on billboards within the region.
In 2018, we worked alongside the Tidelands branding and communications team to create MyCarolinaLife.com – an online media outlet for Tidelands residents. We branded, designed, developed, and marketed this new community-focused platform. Our design and strategy team set out to build a vibrant online experience that felt rich with positive information. Standing apart from the corporate Tidelands website and system-specific information, the MyCarolinaLife platform features community spotlights, health tips, recipes, news updates, and uplifting stories.
East Jefferson General Hospital reached out to TSE in search of a web partner to accomplish the highly technical and complex task of redesigning the hospital’s decade-old website. Auditing hundreds of content pages, ThreeSixtyEight’s strategists developed a comprehensive plan to migrate and revise the website to fit the needs of the current healthcare audience.
Blue Cross Blue Shield of Louisiana conducted staff interviews to find real stories highlighting innovative elements of the brand and its offerings that suffer from low awareness in the market. ThreeSixtyEight designed and built a digital storytelling tool to display these stories in an engaging and visually-stunning environment. From meeting nurses on staff to exploring the ways deep AI analytics are changing the landscape of healthcare, our microsite exists as a place for these stories to be told and received, now and in the future.