In 2018, Ochsner searched for a vendor to develop an innovative way to deliver memorable patient experiences outside the traditional clinical setting. In response, our agency ThreeSixtyEight developed the interactive “InnovationHub” concept, which is a semi-retail experience that equips patients and the community with the knowledge, digital health products, and Ochsner services to help each member stay well. This project’s vision to be a beacon that promotes health and wellness for the public in highly trafficked areas aims to reinforce Ochsner’s reputation as a leading healthcare innovation partner in the Gulf South and build/strengthen patient relationships.
A fully realized experiential engagement, ThreeSixtyEight leveraged bleeding edge software and hardware technologies to reinforce the innovative positioning of the brand. Our space includes a 9-foot, triple-sided convex touchscreen OLED tower, the first iteration of this use-case in the entire world. The tower hosts an immersive 3D human body, educational videos exploring innovation at Ochsner, a virtual vending machine interface, and a health and wellness trivia game. One face of the tower is dedicated to a 2-minute augmented reality experience that introduces users to Ochsner’s virtual visit offering.
An additional element of visual intrigue is found in the use of 3D hologram technology, which displays custom footage of a New Orleans Saints athlete running, jumping, and celebrating victory. This hologram technology is highly limited in usage in the US and is one of the only use cases in the world of a fully functional double-sided hologram experience.
It takes an incredible effort to bring together this volume of custom content. In addition to our core team of 30, 22 fabrication shops contributed to the fully custom site build and over 50 internal Ochsner resources contributed to content research and other aspects of the site. The first InnovationHub lives in Lakeside Shopping Center, with future sites currently in development.
The Grove represents a $100M investment in the Baton Rouge community. ThreeSixtyEight helped Ochsner tease and tell the story of this innovative healthcare complex in the months before and after its launch through an integrated portfolio of media. After building a thorough understanding of the complex’s value propositions, we dove into market research to better understand the community’s perception of the brand. We found our answer when we realized that Ochsner did not feel ingrained in the community according to many locals.
So, instead of shining a light on High Grove’s service lines or the fancy building, we gave members of the community a platform to speak and be heard. We interviewed nearly 100 members of the target community and asked one insightful question: “What would you change about your health?” Using these interviews, we developed a fully integrated set of creative that reflected on the answers gathered and showed the community that Ochsner is listening, and most importantly, acting to make health better for our area.
In 2015, Georgetown and Waccamaw Hospitals in the Tidelands area were two distinct brands under one single system. Amy Stevens, VP of Marketing, executed an internal rebranding initiative to link all of the 30+ individual locations under one system-wide brand — Tidelands Health. Amy’s team reached out to ThreeSixtyEight for help launching the unified brand. That’s when we created an animated film to announce the change internally and to the community. For the next two years, we executed a series of brand films to tell the story of the Tidelands System.
In 2017, we helped their team communicate the refreshed mission and vision guiding the unified Tidelands Health System. The microsite introduced the mission and vision while engaging the community members to share their perspective on what better health means. Top contributors’ thoughts were shared on billboards within the region.
In 2018, our team was tapped to find a new way to present content to the community. Content platforms like WordPress and Hubspot make it easy for brands to utilize inbound content marketing strategies, but the resulting mass influx of web content means it is increasingly difficult for brands to break through the noise ceiling online. Those who find the greatest success treat their brand as a media outlet (think Forbes, BuzzFeed, Huffington Post), regularly publishing quality content on an easy-to-use platform. Tidelands approached ThreeSixtyEight with the idea to create their own content brand with the goal of engaging the community with content designed to improve the health and lives of residents. We worked alongside the Tidelands branding and communications team to create MyCarolinaLife.com – an online media outlet for Tidelands residents. We branded, designed, developed, and marketed this new community-focused platform. Our design and strategy team set out to build a vibrant online experience that felt rich with positive information. Standing apart from the corporate Tidelands website and system-specific information, the MyCarolinaLife platform features community spotlights, health tips, recipes, news updates, and uplifting stories.
The new website considers SEO, user experience best practices, and accessibility to serve audiences content they need in the most seamless way possible. We created a robust physician search tool (with an included tutorial on how to use the tool) to help users find the right physician for their health needs. Additionally, our site features a robust module system that allows for the internal team to easily scale into future content and quickly build robust landing pages that amplify marketing efforts.