// 4 mins read
Our strategists are natural leaders who come up with big, original ideas that challenge industry norms. They live between advertising and analytics, pairing sly communication with rock-solid data. They are highly organized creatives who communicate their ideas clearly, inspiring both clients and team members to bring it to life. Senior strategists understand how brands thrive in the modern economy and serve as guides for organizations who feel stuck.
The role of the senior strategist is a dual role at the company. The primary role is dedicated toward creating and leading project strategy and communication for client projects. In other words, the strategist will set the “north star” for the project goals in the form of a brief or plan, and lead in developing the content and overseeing project direction. Secondarily, the strategist may participate in the composition and execution of project deliverables as needed.
What’s it mean to be a senior?
Senior team members are high performers who can produce quality work in the face of ambiguity. They add clarity and purpose to every piece of work, and model exemplary behavior that other team members look up to. As such, seniors are expected to dedicate a portion of their time toward growing and developing the company via activities such as teaching and mentorship. Seniors are expected to respond to conflict and crisis constructively, highlighting solutions rather than problems. A senior is always on, spreading radical candor and radiant optimism, even when they don’t want to. They don’t pass the buck, they don’t avoid challenges, they don’t shy away from hard work.
What distinguishes a senior team member:
- Ability to teach skills to junior and mid-level team members
- Ability to inspire and delight clients and team through presentation
- Masterful proficiency of skills
- Model attitude
- Ability to push continuous improvement while managing a full workload
Our Senior Brand Strategists set the communication strategy for branding, advertising, and communications campaigns. They leverage research-driven insights to establish campaign goals and objectives, target audience, messaging, and tone in which the campaign should be delivered. They synthesize all of their thinking into detailed marketing plans.
The person in this role will define how a particular strategy can help a client reach goals and add value, and inspire creative teams to create communications and experiences to achieve this. They leverage research, trends, and data on markets, consumers, and culture to help them to do this. They are creative problem solvers with an analytical mind, always seeking uncommon solutions to business problems.