One in three people will abandon a purchase because they can’t find the right information.
A good user experience, or overall consumer experience, can help win over a consumer, while a bad user experience can mean losing one. At ThreeSixtyEight, we focus on learning what users need, what they value, their abilities and their limitations to create a strategic and unparalleled user experience. We also look at your goals and objectives to improve interactions and perceptions of your brand.
ThreeSixtyEight knows that to create an excellent user experience, content and information must be usable, useful, desirable, findable, accessible, and credible. By utilizing information architectures, user-journey mapping, customer profiling, prototyping, usability testing, and iterative development, we are able to bridge the gap between digital experiences of consumers and their physical ones. Content, analytics, brand, business, usability, and technology inform every step of our processes, resulting in innovative user experiences that not only attract new consumers, but keep them coming back for more.
All experiences are tailored to your specific audiences and drive business goals and strategies, both technologically and organizationally.