Strategy

Research & Insights

Google is responsible for 96% of all smartphone search traffic, and we know that because we do our research.

At ThreeSixtyEight, we use qualitative and quantitative research to understand your audiences. Our process includes not only learning how audiences make decisions but why. By identifying true behaviors and attitudes, we are able to tailor specific content and creative that leads to the best return on your investment (ROI).

Thanks to today’s advancing technology, we are able to measure audience wants, unmet needs, and brand perceptions to create experiences that excite and attract. From consumer research, we are able to determine exactly what content and creative motivates audiences to buy your brand’s product or service.

Next, we fully integrate our research into campaigns, websites, film, and more to strategically position your brand with your target audiences. This leads to positive customer experiences and expanded brand loyalty.

While research might seem like a stand-alone offering, it is fully integrated into ThreeSixtyEight’s creative process. We continually test design, content, and usability during development and post-launch to ensure an optimized experience for your target audience.

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