Gone are the days of “set it and forget it” campaigns.
With more data available than ever before, how do you act on it? Marketing analytics range from website traffic to paid ad clicks to Facebook page likes. The ability to collect, and more importantly understand, this data creates insight into what’s working, what can be improved, and what’s your ROI.
For reporting to be successful, analytics must be tracked, watched, and measured continuously so relevance is not lost over time. Reporting constantly allows companies to measure trends, allowing brands to make adjustments to connect with audiences.
At ThreeSixtyEight, everything we do is driven by the need to collect, measure, and act on data. It is fully integrated into our creative process. We continually test design, content and usability during development and post-launch to ensure and optimized experience for your target audience. Our team measures conversion rates, lead generation, and audience engagement to deliver you with your ROI.
We can also provide monthly analytic reports for your website, social media, and paid search campaigns, and we make positive changes in campaigns based on trends and engagement.