Branded content is 22x more engaging than traditional display ads.
Branded content is how brands build communities in the digital economy. This style of marketing does not look like traditional advertising. Branded content leverages articles, videos, podcasts, and even live elements to bring relevant value to the consumer. Sometimes this content educates people, and sometimes it entertains them.
ThreeSixtyEight helps brands create memorable, publishable content in the form of strategy, storytelling, and production.
- Content Strategy: Our content strategists build on your brand messaging to craft copy and media that gains attention from both customers and search engines. Our team will leverage channel strategy, narrative frameworks, SEO audits, and content style guides to craft a cohesive content strategy that draws customers in.
- Storytelling: From presentation consulting and design to brand messaging frameworks, we work with brands to develop captivating stories that draw audiences into the brand. The right story isn’t only unforgettable, but it can live and spread for years.
- Production: Our production studio consists of a world-class team of designers, directors, animators, producers, and artists. Our in-house team handles the primary production tasks and works with a hand-selected crew of ultra-skilled specialists to deliver creatively confident production work for digital, broadcast, outdoor, and experiential platforms.