Five Questions with Assembly Required Attendees

Assembly Required: Masters of the Story is right around the corner! You’ve met some of our speakers, but now it’s time to meet the person who may be sitting next to you! We asked a few attendees to introduce themselves and elaborate on why the topic “Masters of the Story” is important to them. 

Meet Abe, Lluvia, and Amy

Abe Felix

Abe Felix is an award-winning director and DP based in Baton Rouge and New Orleans.

His background in writing and editing for print and television birthed his passion for visual storytelling. To him, filmmaking is a platform for saying things that truly matter, and he carries this responsibility into his craft.

In his spare time, he dabbles in photography and podcasting with Jacob Jolibois in Baton Rouge. He is currently working on his directorial debut short film, Jane, to shed light on the multiracial experience in America. 


Lluvia Peveto

Lluvia Peveto is a native Texan, former journalist, and currently a marketing and PR specialist. She is the owner and founder of Image Architect Media, LLC, a marketing and consulting company based in Baton Rouge.

Lluvia has worked extensively in both corporate and nonprofit environments throughout her career, earning hundreds of thousands of dollars in sponsorships, membership commitments, and local and state grants. Her work has received numerous local awards in Louisiana and Texas garnering international media recognition for her diverse clients.


Amy Phillips

Amy Phillips is a co-founder and strategist at Cultiv8 Creative, a digital design agency. Through her understanding of technology in design, she creates a collaborative environment for industry leaders in pursuit of making a bigger impact through their brand.

1. What made you want to attend Assembly Required: Masters of the Story? 

Abe: “Kenny asked me to,” he joked. “Kidding! Storytelling is what I do for a living. And there’s no better way to improve than by learning from the men and women who are doing it best.”

Lluvia: “Kenny and his ability to establish creative events that provide practical application; the line up of impressive speakers, which I am eager to learn their keys to success.” 

Amy: “I attended the first two Assembly Required (AR) events, so attending the third was an easy decision. The AR team does everything with excellence. At no point during the series have I ever felt like the conference was in its first year. No matter what the topic, I always walk away inspired with practical tips that I can use both personally and professionally. And if that isn’t enough, the food is always on point. What can I say, it’s Assembly Required – you don’t miss it, period!”

“On a personal note – Assembly Required: Women in Leadership fell during the week that my business partner, Caitlin and I officially decided to launch Cultiv8 Creative. The encouragement and inspiration we received during that first event truly was the final confirmation we needed to launch our firm. So for us, AR will always be special. I can’t imagine ever not attending.”

2. What do you hope to see this conference do for Baton Rouge?

Abe: “I think this conference will help further and maintain the positive progress being pushed by many in the arts community in Baton Rouge. Social change is often led by the people who tell the most compelling stories, the ones that really resonate. If the influencers in Baton Rouge can pick up on things that make us more effective in what we do, I think that’s for the best.”

Lluvia: “Provide a base for networking to bring greater creative options options from ‘inside the house’ (the region).”

Amy: “I hope it’s the spark that drives the individuals of our community to tell ‘ALL’ of Baton Rouge’s story. We are more known for the negatives (horrible traffic, shootings, failing schools) than the positives. But there are a lot of amazing people doing some really cool stuff – like launching a new local restaurant (District Donuts), installing rooftop garden next to the NICU at Women’s Hospital (Walls Project), providing disaster relief to neighboring communities (Wings of the Spirit), or promoting other local businesses in the community (Geaux Rouge). I think a lot of times we forget how impactful the little things are to the success of our community as a whole.”

“These individual stories make up the fabric of Baton Rouge. If we can shine the light on those around us doing good, then we create opportunities for others to get involved or be inspired to start something themselves. And it’s not about overlooking the challenges or negatives in our community, but rather creating a positive culture that meets those needs and drives us forward. Ultimately, we have the power to write Baton Rouge’s future story.”

3. What do you hope to get out of this conference?

Abe: “You only grow if you’re open to be challenged by new ideas, thoughts and practices. I hope to learn something new, maybe even from another discipline or field of expertise, that will help me improve as a filmmaker and podcaster.”

Lluvia: “To meet interesting people, and learn innovative ways of communicating and strategy.”

Amy: “I am looking forward to meeting some new people that I might not otherwise ever meet (let me know if you are coming, and want to connect). And I hope to gain practical skills that can assist me in telling not only our client’s stories, but Cultiv8 Creative’s story. If I can walk away with one or two new connections and a couple of things that I can immediately implement into my work, then I consider the conference a great success.”

4. What interesting projects are you doing within your community?

Abe: “I’m directing my debut narrative short film Jane to shine a light on the multi-racial experience in America. It’s a 95% local crew and cast coming together to really create a conversation that doesn’t happen in the South often.”

Lluvia: “I’m currently assisting with an independent project – Jane The Film – as a fundraising and marketing strategist. Jane is a short, narrative film created to bring awareness to and create empathy for the psychological identity struggles of multiracial individuals in America, and to empower multiracial people to live life on their own terms: Support the mission!”

Amy: “Currently, I am on the committee for Forum 35’s annual Reindeer Run. The event is December 1st and takes place downtown in conjunction with the lighting of the Christmas tree. There’s a 1-mile fun run followed by a 5k race. The U.S. Marines’ Toys for Tots program will be out collecting toys for children in the Baton Rouge area. It’s a family friendly event and a great way to kick-off the month of December.”

“You can purchase tickets here (20% off – promo code: ELFIES).
If you’re interested in volunteering or being a sponsor you can email”

5. What are you passionate about within your community? 

Abe: “I believe in amplifying the voices of the people in the community who need to be heard and starting conversations that can lead to real positive change for everyone.”

Lluvia: “I am passionate about the people, and making sure that we don’t become complacent or merely dissatisfied with our current Baton Rouge; I want our city to continue to evolve, for the good of our communities. So I volunteer and help where I can to do my part.”

Amy: “As a young business owner, I am excited to see such a concerted effort around the betterment of Baton Rouge and the surrounding areas. For me, entrepreneurship is more than just services and profits. It’s about really making an impact. I want to be able to use Cultiv8 Creative to make a difference both locally and globally. I see the untapped potential and where we could go as a community, and that is what fuels my passion.”

Our new conference series, Assembly Required, is in full swing. Tickets for innovators in Food are available now.